Cambodia Opts for Rising Star

HONG KONG: The brand-new Cambodian broadcaster Town TV has picked up Keshet International’s interactive talent format Rising Star.

Talent management agency and production firm Town Group is launching the new free-to-air channel Town TV later this year or early next. The local Rising Star, which will be produced in-house, is set to serve as the channel’s flagship prime-time weekend entertainment show.

Gary Pudney, head of Asia at Keshet International, commented, “Rising Star is only just starting its life cycle in Asia. A success for CCTV China and RCTI Indonesia—which is soon to air its second season—it has proven its appeal with Asian audiences. I’m delighted that Town TV has chosen to brand its exciting new channel with Rising Star as the tentpole in its weekend schedule and am certain this is the first of many more deals throughout the region.”

Keshet has been staffing up in the region, this week announcing the hires of new sales managers in Beijing (Cherry Lu) and Hong Kong (Kelvin Ko).