The Farm Being Adapted in India

DRG has entered into a production partnership with Endemol Shine India that will see the hit format The Farm being remade locally.

The Farm has already run to over 3,000 episodes in more than 50 territories worldwide. This deal marks the first in Asia.

The daily reality show sees six men and six women living together as farmers, growing their own food and fending for themselves, without electricity, mobile phones or any other modern conveniences. Contestants are eliminated over a ten-week series until one is crowned Farmer of the Year.

Endemol Shine India produces the Indian versions of a number of international hit formats, including Big Boss (Big Brother), The Voice, So You Think You Can Dance and Deal or No Deal.

Jess Khanom, senior VP sales for the AsiaPac region at DRG, commented: “The Farm is one of the world’s longest-running and most successful reality formats so we are delighted that it has now reached Asia and the incredibly dynamic TV market that is India. Endemol Shine India has an enviable track record in bringing big, bold formats to local audiences and we are delighted to be working with this enthusiastic and energetic team. With our in-depth knowledge of The Farm and experience in helping bring it to air in other territories, alongside Endemol Shine India’s understanding of what works best for Indian audiences, I am confident that we can create yet another ratings-winning version of this evergreen format.”

Nicola Bamford, CEO of international operations at Endemol Shine Group, added: “We are thrilled to work with DRG, using Endemol Shine Group’s creative and production expertise to develop this format for Indian audiences. In some territories The Farm provides a complete antidote to modern life, effectively taking people back in time. In India, with its already large rural and farming populations, the back-to-basics approach of the concept will be more about people from cities experiencing a contradictory new life, but one that still exists for many in the country today.”