The Story Lab Taps Endemol Shine Alum


Endemol Shine Group’s former managing director of Asia, Fotini Paraskakis, has joined The Story Lab Global as its executive VP for entertainment, effective immediately.

In her new post, Paraskakis will be tasked with accelerating the growth of The Story Lab’s scripted and non-scripted TV slate through collaborations with key producers, platforms and broadcasters, across all territories. Her appointment marks the continued expansion of The Story Lab across 20-plus territories. Paraskakis will be based in the U.K. office and will report to Michael Iskas, the president of The Story Lab Global.

Paraskakis comes to The Story Lab from Endemol Shine Asia. Prior to Endemol Shine, she worked at and managed projects for key broadcasters across Asia and the U.K., including FremantleMedia, MTV, Disney, BBC, ESPN and Channel 4.

Iskas said, We are delighted to welcome Fotini to our global team. As The Story Lab’s entertainment offering gains momentum in multiple global territories, it is vital to keep attracting passionate, experienced and internationally minded talent to fuel such growth. Fotini, with her extensive entertainment background and proven track record, will be spearheading our TV offering, surrounded by our talented acquisitions, development, sales and marketing teams around the world.”

Paraskakis added, “I am extremely excited to be part of such a passionate team, supporting content globally. With so many new platforms around the world, the opportunities for innovative and disruptive content are endless. The Story Lab has the ability to engage directly with creators to bring these ideas to life, offering a fresh perspective to end users and viewers.”