The Fifty Lands Indian Adaptation

An Indian adaptation of the competition format The Fifty is set to bow on JioHotstar and Colors TV on February 1.

Produced by Banijay Asia, the new iteration marks the fifth adaptation for the format. Set within a grand Mahal, 50 reality TV stars will face the challenges of a mysterious Game Master, hidden behind a lion mask, and compete to grow a shared jackpot.

Eliminations will be decided by the players themselves. The cash prize will not be awarded to the winner but to one of their registered followers, selected via the show’s app.

The Fifty is based French unscripted label B Prod’s Les Cinquante. It originally aired on M6. It has been adapted for Poland, Germany and the U.S. Hispanic market.

“With scale, gameplay and a celebrity cast, this show combines drama and entertainment at every turn,” said Deepak Dhar, founder and group CEO of Banijay Asia and EndemolShine India. “Hugely unique, universal and adaptable, The Fifty is a natural fit for the Indian market and will keep both the audience and the players invested from start to finish. It’s sure to deliver a reality experience our audiences have never seen.”

Lucas Green, chief content officer of operations at Banijay Entertainment, added, “Since launching in France in 2022, The Fifty has proven its global strength, landing in three territories and delivering consistently strong performances across markets and platforms. Its scale, intensity and ability to engage audiences makes India a natural next step in the format’s international evolution.”