Bake Off Game Launches on Roblox

BBC Studios and Love Productions have brought the Star Baker game, inspired by The Great Bake Off, to Roblox.

Players can enter the Bake Off tent in the immersive game and win (or lose) points as they vie to win the title of “Star Baker.” The game was developed by creative agency and studio Metavision, which is part of Zoo 55. Players in the U.K., U.S., France, Germany and Italy can interact with their own version of the show environment.

Claire Heys, business development director at BBC Studios Global Productions, said: “We’re always looking for exciting ways to expand our formats beyond television, and to take this beloved brand to Roblox is a fantastic step in that journey. It’s a fun, creative way for younger audiences to engage with The Great Bake Off and we can’t wait to see the showstoppers they come up with!”

Rupert Frisby, commercial director at Love Productions, said: “We’re thrilled to collaborate with BBC Studios on this innovative project and to bring the world of Bake Off to a wider audience.’

The Great Bake Off format, distributed globally by BBC Studios on behalf of Love Productions, has now been adapted in more than 40 territories worldwide.