CJ ENM Unveils Formats Slate for MIPCOM

CJ ENM’s unscripted slate for MIPCOM is led by the Infinite Loop, Date My Friend and The Genius Game entertainment formats.

Date My Friend sees celebrities introduce their friends to people they believe are genuinely good. “The friendship-driven matchmaking angle sets it apart from typical romance formats,” says Sebastian Kim, VP of the international content business department.

In the survival game-show format Infinite Loop, six contestants are trapped in a hexagonal maze of identical rooms and must try to outwit each other to win unlimited prize money. The Genius Game is a survival reality game show hybrid that tests players’ intelligence, powers of persuasion and social savvy.

“At CJ ENM, we strive to deliver original stories and never-before-seen formats that push the boundaries of entertainment,” Kim said. “Our mission is to lead global content trends by introducing diverse Korean content that resonates with audiences in many countries. We’re excited to connect with partners who share our passion for distinctive, globally engaging content, and to showcase how CJ ENM continues to shape the future of entertainment worldwide.”