CJ ENM Lands Scripted Format Deals in Asia

CJ ENM has landed three new scripted adaptation deals in Thailand and the Philippines.

True CJ Creations will launch the Thai remake of Happiness, first aired in Korea in 2021, on May 30 on TrueID, with a remake of Mouse planned for August.

Meanwhile, in the Philippines, It’s Okay to Not Be Okay is being adapted by ABS-CBN Studios. Sebastian Kim, the VP of the international business department at CJ ENM, commented, “At CJ ENM, we are deeply committed to bringing our stories across borders through meaningful global partnerships. We’re thrilled to see It’s Okay to Not Be Okay reimagined by ABS-CBN for Filipino audiences. Format adaptations like this are a powerful way to introduce our content to new viewers while celebrating the universal themes that connect us all. Moving forward, we aim to reach even more global audiences and make CJ ENM stories a familiar part of everyday entertainment around the world.”

Lourdes de Guzman, Business Unit Head for Star Creatives, added, “ABS-CBN is committed to its mission of serving audiences world-class entertainment with a distinctly Filipino brand of storytelling. We are immensely grateful for the opportunity to retell and reimagine the much-loved drama series It’s Okay to Not Be Okay. We believe its story of love and resilience in overcoming great emotional and mental struggles is very relevant to today’s times.”