NENT Group Appoints CEO, SVP of Viasat Consumer

Nordic Entertainment Group (NENT Group) has named Jonas Gustafsson senior VP and CEO of Viasat Consumer, a new operating unit.

The new Viasat Consumer organization will focus on the commercial potential of NENT Group’s Viasat satellite and broadband TV consumer offerings across the Nordic region. The company’s country CEOs’ respective remits will continue to include Viasat partner sales in the Nordic countries that make Viasat’s channel packages available on third party networks.

Gustafsson, whose appointment is effective from June 1, will be a part of NENT Group’s executive management team and will report to NENT Group President and CEO Anders Jensen. Currently the acting CEO of NENT Group Sweden, Gustafsson joined NENT Group in 2015.

Jensen said: “NENT Group’s success is built on our best-in-class content, technology and teams, so we are now ramping up our ambitions for one of the most recognizable entertainment brands in the Nordic region. Jonas will ensure that we realize the full benefit of being a pan-Nordic player with a fantastic TV offering spanning series, movies, kids content and live sports. Jonas first joined NENT Group as part of our strategy team and is currently acting CEO of our largest country operation, so he is the perfect candidate to lead this important new set-up.”