Viacom Launches MyMTV Music in Spain

MTV International has launched MyMTV Music, a personalized linear music channel, in Spain and will continue the rollout with a debut in the Nordics later this year.

MyMTV Music allows users to curate their own video channel by tapping into MTV’s library of music videos, clips from iconic MTV performances and events like the MTV EMAs and Unplugged, and exclusive bonus content. MyMTV Music goes live today in Spain for Vodafone TV customers, following a successful 2015 pilot in France. In the Nordics, the service will be launched in the coming months. Additional territories are on the planner for rollout into 2019.

“Music remains at the core of MTV’s global vision,” said Bruce Gillmer, global head of music and talent for Viacom and co-brand head for MTV International. “We’re continuously looking for new, innovative ways to connect fans with the music and artists they love. MyMTV does just that by putting the power of linear TV into our audience’s hands, giving them the power to control their own MTV music channel.”