Pluto TV Expands European Distribution


Pluto TV, which was recently acquired by Viacom, has launched on Amazon Fire TV devices and Amazon Fire Tablets in the U.K., Germany and Austria.

Additionally, Pluto TV and Viacom International Media Networks (VIMN) are set to expand the service’s programming slate in Germany and Austria with the launch of the new branded channels MTV Pluto TV, MTV Dating and MTV The Shores. This marks the first time Viacom channels will debut on Pluto TV outside of the U.S.

MTV Pluto TV is set to feature classic MTV shows like Teen Mom and Pimp My Ride; MTV The Shores, a new pop-up channel, will feature Jersey Shore and its U.K. spin-off Geordie Shore; and MTV Dating will feature the channel’s dating shows.

Pluto TV offers more than 50 channels in the U.K. and more than 20 in Germany and Austria, featuring curated channels such as drama, independent and blockbuster movies, true crime and documentaries, among others. Pluto TV Kids and Pluto TV Kids Jr. channels will bring Nickelodeon series such as Dora the Explorer to young audiences. The new channel Pluto TV Sitcoms is aimed at young adults, airing cult series including Clarissa and Instant Mom.

Olivier Jollet, managing director for Europe at Pluto TV, said: “The launch of Pluto TV on Amazon streaming and mobile devices in Europe takes us one step closer to fulfilling our mission to entertain the planet. Our lineup of diverse, thematic channels and premium programming are a perfect match with Amazon’s vast and engaged customer base, especially now that in Germany and Austria we added Viacom content to our pipeline. Amazon’s advanced streaming technology and user-friendly interface makes it easy for audiences to discover Pluto TV and experience the ultimate TV-like lean back viewing experience on a leading OTT device. For brands, the benefit of advertising on Pluto TV is that it’s a high-quality, brand-safe environment.”