Banijay Launches Studio in Italy for Scripted Content

Banijay Group has set up Banijay Studios Italy in Rome, tapping Massimo Del Frate, former head of drama at Endemol Shine Italy, to lead the new venture.

Banijay Studios Italy will focus on the production of scripted content for local broadcasters and OTT platforms. The outfit will develop original IP for Italian channels, while also looking at opportunities to locally adapt Banijay Group’s global catalog.

Del Frate joins Banijay Group from Endemol Shine Italy, where he was head of drama, responsible for growing the scripted division from 2002 to 2018. Previously, he was responsible for scripted operations at Mediaset’s Canal 5.

Peter Langenberg, COO of Banijay Group, commented: “As a leading and well-respected talent in the Italian Scripted market, Del Frate is the perfect partner to establish and drive Banijay Studios Italy. Furthering and diversifying our scripted position in the market, we are confident the business has what it takes to build an impressive portfolio and become a key player in the Italian drama ecosystem.”

Del Frate added: “With such a range of global opportunities in scripted, this is a great time to be starting again. Our mission is to establish Banijay Studios Italy as an independent home and partner for leading Italian drama talent, as well as international authors and directors. Collaborating with the top storytellers in the market, we hope to generate a healthy scripted slate bursting with brilliant and distinctive drama.”