Warner Bros.’ Alexia Edwards Joins Fincham & Hincks’ Expectation

Expectation, founded by former Endemol Shine Group President Tim Hincks and ex-ITV Director of Television Peter Fincham, has hired Alexia Edwards as COO.

Edwards joins from Warner Bros Television Production UK, where she has spent the last six months as group commercial and business affairs director. Prior to that, she spent ten years at ITV as head of legal and business affairs. She began her career as a lawyer at all3media-owned indie Lion Television.

In her new role at Expectation, Edwards will work alongside CFO Rob Brown to create new opportunities and fully maximize the business interests of the company. She joins Expectation next month.

Fincham, co-CEO of Expectation, said: “I worked with Alexia for the duration of my time at ITV and she is well respected for her reputation as being a strong negotiator. Working hand in glove with Rob Brown, we have an exceptional operating team.”

Edwards said: “To work with Peter and Tim to help shape the business and work with amazing brains and a team of creatives who are the very best in their field, is an opportunity not to be missed. It feels like I’m joining something exciting and I’m delighted to have the chance to secure more great deals with Peter.”