Talpa Holding Takes Sole Control of SBS Broadcasting

Talpa Holding has picked up an additional 67-percent stake in SBS Broadcasting from Sanoma, taking full ownership of the Dutch media group.

SBS Broadcasting operates SBS6, NET5, Veronica and SBS9. For Talpa Holdings’ owner, John de Mol, the SBS deal is part of his efforts to establish a new Dutch multimedia conglomerate with holdings in TV, radio, print and online. “I strongly believe in a strong Dutch multimedia company that is flexible enough to respond to the changing media landscape, which is primarily a consequence of rapid technological developments,” de Mol said. “SBS is a unique media asset which will be a key link in the new multimedia company. Access to innovative content and other platforms will be an important addition. The proposition that follows is interesting for viewers, readers, listeners, consumers and advertisers.”

Pim Schmitz, CEO of Talpa Holding, added, “The acquisition of SBS is a fantastic step towards building a Dutch multimedia company. After the inclusion of SBS, we will focus on further investments in OTT, print, online, data and concepts.”

As part of the transaction, Sanoma is acquiring Talpa’s stake in the TV guide business Veronica Uitgeverij.