Pickbox Launches on MaxTV in Croatia

ZAGREB: Pickbox.tv has inked a deal with Croatia's Hrvatski Telekom (T-HT) that sees the SVOD service now available on the IPTV platform MaxTV.

Under the agreement, users will be able to subscribe to Pickbox through MaxTV to watch unlimited content on their television sets for a monthly fee. They will be able to choose from more than 70 TV shows and 300 movies.

Pickbox.tv launched earlier this year in Croatia, Slovenia, Serbia, Bosnia and Herzegovina, Macedonia and Montenegro. The service is available across all platforms. It offers more than 3,000 hours of content—subtitled in four languages—from such top studios as ABC Studios, BBC, CBS, Disney, ITV, MGM and Sony.

Sanja Božić Ljubičić, CEO of Pickbox, said: "This is a really exciting development for Pickbox and we are very happy to enter into a business collaboration with the biggest regional telecom—Hrvatski Telekom. Pickbox SVOD as a part of HT's IPTV platform MaxTV will bring new flexibility of watching TV series and movies. Pickbox users and MaxTV subscribers will have access to TV content when they want on a variety of devices.

"We believe that this collaboration will provide another convenient way to watch shows and movies people love throughout Croatia."