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Sky to Launch Two New Channel Brands


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Sky is planning to launch two new channel brands within its entertainment portfolio: Sky Crime and Sky Comedy.

Sky Crime is slated to launch in October. The channel will be the home of U.S. true-crime programming from Oxygen and HBO and the dedicated home of first-run content from Jupiter and Woodcut.

Sky Comedy, launching in February 2020, will be the home of scripted U.S. comedy from HBO, NBC and Showtime, including Mrs Fletcher, starring Kathryn Hahn; The Righteous Gemstones, starring John Goodman, Adam DeVine and Danny McBride; A.P. Bio; and Sunnyside. Sky Comedy will also air returning hit U.S. shows like Curb Your Enthusiasm and Ballers. Talk shows such as The Tonight Show Starring Jimmy Fallon and Last Week Tonight with John Oliver will be available as well.

Both channels will also launch on NOW TV, available as part of the NOW TV Entertainment pass.

Zai Bennett, managing director of content at Sky, said: “Sky Crime and Sky Comedy are fantastic additions to our entertainment portfolio, providing our customers with two new destinations for their favorite shows. Sky Crime, the home of premium true crime, will complement Sky Witness perfectly, while Sky Comedy is an exciting new proposition for Sky customers, offering them a daily dose of the best U.S. comedy that will sit alongside our expanding slate of Sky Original comedy on Sky One. By investing in the best of the U.S. as well as doubling our investment in original drama and comedy, we are making Sky an unbeatable destination for the best range of premium TV.”








About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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