Sky Deutschland Launches New Streaming Box with Roku

UNTERFÖHRING: Sky Deutschland has launched its new streaming box in partnership with Roku, featuring entertainment from the Sky Online and Snap programming catalogues, including blockbusters, hit series, live sports, children’s shows and documentaries.

Beginning today, all existing and new subscribers to Sky Online and Snap can order the Sky Online TV Box powered by Roku. Sky’s new streaming box transforms every television with an HDMI port into a smart TV. Users need only to plug the box into the TV, connect to the Internet—via Ethernet cable or Wi-Fi—and activate it with a Sky Online or Snap account.

Alice Mascia, the VP of strategy at Sky Deutschland, said: “The introduction of the Sky Online TV Box adds a flexible, user-friendly and affordable option to stream directly on TV screens the best selection of premium content from Sky Online and Snap. Working closely with Roku, a leader in the streaming TV category, has given us access to best-in-class user experience.”

“The new Roku Powered streaming player from Sky is an easy and convenient way to enjoy Sky Online, Snap and many other great streaming services on your TV,” said Steve Shannon, the general manager of content and services at Roku. “We are thrilled about our partnership with Sky and will work hand in hand to continuously bring more content to the platform.”