Metronome Rebranded as Shine Finland, New MD in Place

October 30, 2013 World Screen Top Stories

STOCKHOLM: Metronome Film & Television is being rebranded as Shine Finland, with Tarja Pääkkönen tapped to take on the role of managing director on a permanent basis.

Pääkkönen had been serving as the company's interim MD since June. She said: “It is with pleasure that I become managing director of a company supported by a highly motivated team, and Shine Group's international network and experience. Our fresh, creative team of Anne Wahlström, Tatu Ferchen and Alex Laszlo has renewed our operations, and I believe this will quickly become evident to our clients, and our TV audiences. The change of the company name to Shine Finland Oy is the external sign of this internal revitalization.”

Gary Carter, Shine Group's chairman for Northern Europe, said: “I am delighted that Tarja has accepted the challenge of leading Shine Finland, and has attracted such an experienced and talented team. Her appointment, her senior team and the decision to change the company name, signal a revitalization of our operations in Finland, and a new culture of creativity and quality storytelling."