ITV, BBC to Share EURO 2024, 2028 Rights

ITV and BBC have landed the rights to the UEFA EURO 2024 and UEFA EURO 2028 tournaments.

The U.K. free-to-air broadcasters will split the rights to the matches equally, with shared rights to the finals. The 2024 edition will be held in Germany. The host of the 2028 tournament has not yet been determined.

Niall Sloane, ITV’s director of sport, noted, “This deal keeps the EUROs available on free-to-air television for viewers for the coming years. Having delivered the biggest ever U.K. single-channel football audience of 27.6 million at last year’s EUROs, for England’s semi-final victory over Denmark, we’re looking forward to bringing to the widest audiences the very best coverage of tournaments that have such broad appeal.”

Barbara Slater, director of BBC Sport, added, “The BBC has proven time and again that we have the ability to bring the biggest sporting events to the widest audience. The previous UEFA European Championships were a huge success, so we’re delighted that we’ve completed this deal for the next two tournaments that we hope will provide even more memorable moments for viewers.”

Guy-Laurent Epstein, marketing director at UEFA, commented, “We are very pleased to continue our partnership with ITV and the BBC. Each partner brings in-depth knowledge and expertise to the broadcasting of the UEFA European Football Championship, and we look forward to the extensive and excellent coverage for the fans across the U.K.”