Ampere Charts U.K. Commissioning Trends by Global Streamers

Netflix and Paramount+ have commissioned more first-run originals out of the U.K. than the other global streamers this year, per a new study by Ampere Analysis.

Netflix is the market leader with 16 first-run commissions from the U.K. this year so far. Paramount+, which just arrived in the market, has 13 U.K. commissions this year so far. Discovery+ has just had six, with Prime Video at five, Apple TV+ at three and Disney+ at two.

The crime/thriller genre leads the Paramount+ U.K. slate, Ampere says, accounting for seven out of this year’s 13 original commissions.

“Paramount+ is conscious of how crowded the U.K. streaming market is becoming, and their decision to distribute with Sky+ will help tackle this challenge by providing instant subscriber reach,” said Zuzana Henkova, an analyst at Ampere. “One important differentiator for Paramount+ is its U.K.-made content, and this will also be key to engaging Sky’s customer base who are heavier-than-average viewers of U.K. content.”