Gaia Tridente Named New Director of MIA Market

Gaia Tridente has been elevated to the role of director of MIA—Mercato Internazionale dell’Audiovisivo, which will hold its eighth edition in Rome in October.

Tridente, who first joined MIA back in 2017, has most recently served as the head of its scripted division. She will be assisted in her work by two deputy directors: Francesca Palleschi, as head of film content, and Marco Spagnoli, as head of documentary/factual content. Tridente succeeds Lucia Milazzotto, who, after contributing to the success of MIA from its inception to the last two editions, left the project last October.

Tridente said: “I would like to thank the president of ANICA, Francesco Rutelli, and the president of APA, Giancarlo Leone, for their trust and renewed commitment to making MIA an essential place for the Italian and international audiovisual industry. Over the years, MIA has established itself as the most important Italian marketplace in terms of the number of attendees and activity results and has contributed to increasing and facilitating co-productions, distribution and business relations at an international level. My ambition is to produce a high-quality new edition of MIA, representing a turning point that will meet the needs of the global industry ecosystem and bringing content in all its formats and genres to the center of the market.”

Francesco Rutelli, president of ANICA, said: “The 2022 edition of MIA demonstrates the validity of the path of the previous years, thanks to the team that has led the Market to achieve successes recognized by the entire international community. With the development and integration into MIA of all audiovisual components, as well as animation, the Market will once again confirm itself as an irreplaceable autumn appointment in the calendar of European business events. The International Audiovisual Market is the result of collective work within a system project, with the entire film-audiovisual industry and Italian creativity expressing great energy.”

APA President Giancarlo Leone added: “We are certain that the new course of the MIA will focus on confirming the points of excellence achieved so far and will have the achievable objective of making the market appointment in October an essential reference point for the national and international market for the growth and evolution of the entire sector. The support of Italian institutions for MIA is a further strength of a market that combines the great commitment of the national industry with extraordinary opportunities for the entire audiovisual market and for the growth and development of business relations between the main Italian and international players.”