VIS to Present Strategy, Future Plans at MIA Market


ViacomCBS International Studios (VIS) is set to participate at the 2020 MIA Market, where it will unveil the company’s strategy and plans for the future.

On Saturday, October 17, VIS will discuss its strategy for South Europe, including Italy, and the importance of the studio business integration on its future plans. Laura Abril, head of VIS EMEAA, and Jaime Ondarza, executive VP and general manager for ViacomCBS Networks South Europe and the Middle East, will take the stage during Drama Talk for a conversation on the topic of Business Creativity: The Pursuit of Excellence, a roundtable with producers and studios exploring new models for the drama space.

The event will also see the debut of the first-ever ViacomCBS International Studios Award, assigned by a panel of VIS experts to the best project among the finalists of the Drama Pitching Forum 2020.

Abril commented: “ViacomCBS International Studios’ offer of high-quality content that can travel across different regions and different platforms, our roaster of talents and our expertise in producing scripted and unscripted products, allow us to take full advantage of the unprecedented demand for quality content worldwide. Italy is a key market for us, and we are committed to investing heavily on it in terms of development and production. Our focus in the region is to work on qualitative, original Italian content with a local flavor and a global appeal at the same time, while we continue to deliver on our commitment to create the best content for different markets and platforms.”

Ondarza said: “ViacomCBS International Studios is integral to the transformation of ViacomCBS Networks International. The decision to focus on the development of our Studios is the result of our strategy aimed at strengthening the synergies between different markets and consolidating the positioning of ViacomCBS Networks as a key player on all platforms. The production of qualitative content for multiple platforms is at the core of our strategy.”