SPI International Teams with Bionic Media

SPI International has partnered with sales house Bionic Media in the Netherlands to expand FilmBox’s market position.

Bionic Media has been representing FilmBox since mid-November and will continue to take care of spot sales and content and brand partnerships in the Netherlands. FilmBox is currently available to Dutch viewers via Canal Digitaal, DELTA, Caiway, Online.nl, Plinq, Trined, Kabelnoord and SKP.

“I am proud that FilmBox is taking this important next step based on the enthusiastic reception from Dutch viewers and television platforms, and I am very happy with the collaboration with Bionic,” said Jeroen Bergman, general manager of Film1 and FilmBox Netherlands.

“We are delighted that FilmBox has joined Bionic Media,” added Jacqueline Heemskerk, managing partner of Bionic Media. “It is a nice addition and fits well in our portfolio of high-quality thematic channels with a clear target group.”