BritBox Headed to the Nordics

BritBox International, the streaming service from BBC Studios and ITV, is set to become available in Sweden, Finland, Denmark and Norway through a partnership with C More.

In early 2022, C More subscribers will gain access to all of the programming available from BritBox. The service will be distributed directly by C More in Sweden, Denmark and Finland and by TV 2 in Norway.

The programming will be in English with local and English-language subtitles available in each country.

“BritBox International has built a fast-growing subscriber base in North America, Australia, the U.K. and South Africa who are passionate and loyal British television viewers,” said Reemah Sakaan, CEO of BritBox International. “We are delighted to be working with C More, and this advancement into the Nordics marks our next step in global expansion, underlining our confidence in the ever-growing popularity of British programming and the distinctiveness of BritBox.”

“British drama has been loved and appreciated in the Nordics for generations, and it is, therefore, a huge privilege to give our viewers this unique access to the great collection on BritBox,” added Anna Chrona, head of commercial at C More. “Through the partnership with BritBox, we secure a substantial volume of content, including classic crime favorites and exclusive premieres of new BritBox originals for our customers to explore.”