Beyond Rights Hires New Sales SVP

Beyond Rights has expanded its sales team with the appointment of Sarah Bickley as senior VP of sales.

Bickley will be responsible for the Nordic region and the digital exploitation of the company’s catalog, with a focus on expanding its business with AVOD platforms. She joins from Tin Roof Media, where she handled the distribution operations of Blink Films and Outline Productions.

Prior to that, Bickley spent more than 15 years at Hat Trick International, selling scripted, factual and formats to territories around the world.

Beyond Rights’ CEO, Kate Lewellyn-Jones, said: “We are delighted to welcome Sarah to the team. She brings such fantastic depth and breadth of experience, derived from working with both distributors and producers, so will undoubtedly prove to be a real asset as we continue to expand the Beyond Rights business. We are especially pleased to now have a senior executive who can really focus on the increasing digital opportunities for our catalog. We are already growing this area of our business, but Sarah will quickly help us take it to the next level, making sure all our IP is fully optimized.”

Bickley added: “Now feels like a really exciting time to join Beyond Rights. The company has a rich catalog, an enviable roster of producer partners and an enthusiastic and close-knit team that revels in being part of a wider international group. The fact that the team is also mostly back working in the office has proved a real bonus for me in my first few days. I am not only thrilled to be back focusing on the Nordics region, one of my favorite territories, but also relish the opportunity to spearhead Beyond Rights’ sales strategy in the rapidly evolving digital space.”