ITsART Appoints New CEO & Content Director

ITsART, a new streaming platform backed by Chili and Cassa Depositi e Prestiti, has appointed Guido Casali as CEO and content director.

The VOD service, commissioned by Italy’s culture ministry during the pandemic when Italy’s cultural institutions saw a drop in physical visitors, offers content ranging from virtual monuments and museum tours to live opera, pop music, dance, theater and movies. Casali will help fuel its international growth, as the platform has already expanded into the U.K. and is expected to be available throughout the rest of Europe later this month.

Casali succeeds Giano Biagini, who set up the launch. Biagini will remain on the board as a consultant.

Casali commented: “I am extremely glad to offer my expertise for a project with huge growth potential both in Italy and key international markets. I would like to thank Giano, who has left ITsART in an advanced position, and the whole team for their incredible job launching the service. Our focus is to continuing to raise the level and depth of content where we can provide a shared platform that can reach a growing audience of consumers of Italian art and culture around the world.”

Biagini said: “We welcome the talented Guido and leave him with an advanced, high-quality product having successfully navigated a complex launch, which is now well-equipped for strong international growth.”