Viaplay Increases Polish Footprint


Nordic Entertainment Group (NENT Group) has signed a deal with the Polish mobile operator Play for the Viaplay streaming service.

The agreement sees Viaplay become broadly available to Play’s 15 million pre- and postpaid mobile customers.

Starting today, new and renewing subscribers to the PLAY NOW TV service will receive access to Viaplay. Current PLAY NOW TV customers will have free Viaplay access until the end of January 2022 and will then be able to add a Viaplay subscription to their package. Customers who currently have a mobile or mobile broadband subscription from Play can choose to access Viaplay for a free trial period.

Kim Poder, NENT Group’s chief commercial officer, said: “Viaplay’s launch in Poland has been very successful, with significant interest both from viewers and partners. We are continually increasing our content offering, including the premiere of the hugely popular show Fort Boyard and UEFA Europa League football with Legia Warsaw this month, making the service even more attractive. It’s very exciting that customers of Play, Poland’s leading mobile operator, can now experience Viaplay for themselves.”

Mikkel Noesgaard, Play’s chief marketing officer, added: “At Play, we are constantly developing our offer with customers’ needs in mind. We are proud to be the first mobile operator in Poland to provide our customers with access to Viaplay, the latest video service on the Polish market, through a very attractive offer. Thanks to the cooperation with Viaplay, our customers will be able to enjoy access to home entertainment at the best price.”