Viaplay Lands Italian Women’s Football

Nordic Entertainment Group (NENT Group) has secured live coverage of Italy’s Serie A TIM VISION for Viaplay in Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania, Poland and the Netherlands.

The deal runs through the end of the 2022-23 season. Viaplay will bring more than 40 live games per season from the Italian women’s league.

Peter Nørrelund, NENT Group’s chief sports officer, noted, “We have a long-term commitment to bringing women’s football to as many new audiences as possible. Viaplay will now stream nearly 150 top women’s matches every year, and the skills of the Italian game are an ideal addition. We are particularly happy to support Serie A TIM VISION’s very welcome step toward full professionalization, which is excellent news for viewers, players and sport as a whole.”

Through the deal with For Media Sports Management, Viaplay will also show the Supercoppa Italiana and selected matches from the women’s Coppa Italia for the coming two seasons.