Comcast, ViacomCBS Partner on New European Streamer

Comcast and ViacomCBS will bring SkyShowtime, a new streaming service, to select European markets in 2022.

SkyShowtime is set to arrive in 20-plus territories next year. The new service will deliver movies and shows from the NBCUniversal, Sky and ViacomCBS slates, including titles from Showtime, Nickelodeon, Paramount Pictures, Paramount+ originals, Sky Studios, Universal Pictures and Peacock, showcasing more than 10,000 hours of content. The target markets are Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Denmark, Finland, Hungary, Kosovo, Montenegro, the Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden.

“With the launch of SkyShowtime, we are well-positioned to utilize our global content engine to create a compelling streaming offering, quickly and at scale, with a smart strategic phased investment,” said Raffaele Annecchino, president and CEO of ViacomCBS Networks International. “As a complement to our recently announced Paramount+ partnership with Sky in the U.K., Italy and Germany, SkyShowtime represents a huge opportunity to accelerate our market expansion and build a leadership position in SVOD in Europe.”

“Our new streaming service, SkyShowtime, will combine the best of the U.S. and Europe with iconic brands and world-class entertainment for millions of consumers in more than 20 new markets in Europe,” said Dana Strong, group chief executive at Sky. “On the heels of Peacock coming to Sky, this partnership provides an innovative approach to quickly scale internationally and monetize content across Europe. Drawing on the strength of the incredible programming from NBCUniversal, Sky and ViacomCBS, and powered by Peacock’s platform technology, SkyShowtime will provide a truly compelling lineup for the whole family and strong brand recognition across these regions.”