Lux Vide Hires Chief Marketing & Sales Officer

Lux Vide has tapped Barbara Pavone to serve as the new chief marketing and sales officer of the group.

In her role at the company, Pavone will assume leadership of the marketing and sales team. Her remit will include marketing management, image promotion and the development of editorial products to the sale of the company’s library. Pavone will also be dealing with international co-productions and partnerships, as well as the company’s product placement and communication activities.

Prior to joining Lux Vide, Pavone was senior VP of group marketing at Warner Bros. Entertainment Italia. She’s previously held positions at Unilever, Bolton Group and British American Tobacco.