BritBox International Hires Chief Creative Officer

BritBox International has tapped Diederick Santer, formerly CEO of Kudos, for the new role of chief creative officer.

Santer will join BritBox in September and will oversee all aspects of programming on the SVOD service globally, including commissioning and acquisition across all genres and for all markets outside of the U.K. His role will include building production and distribution relationships with the U.K. creative sector to secure a pipeline of shows to accelerate BritBox’s international growth in the SVOD world as part of its planned rollout to multiple countries worldwide.

During his time at Kudos, Santer oversaw programs such as the International Emmy Awards-winning Man in an Orange Shirt, Channel 4 and AMC returner Humans, International Emmy-nominated Apple Tree Yard, Gunpowder for BBC One, BBC Two’s The Boy With The Topknot and the Sky Atlantic hit Tin Star. He began his TV career in 1996 at ITV, joining the BBC in 2000 and became executive producer of EastEnders in 2006.

Reemah Sakaan, BritBox International’s CEO, said: “Diederick is a critical new appointment for us as we drive the scale and editorial ambition of BritBox International. His unrivaled relationships, experience and superb taste make him perfectly positioned to create and curate the best of British programming for fans around the world.”

Santer said: “I am hugely excited to be joining Reemah and her team at BritBox International. I’ve been obsessed with British TV for as long as I can remember, so to share the very best of it with the rest of the world—and to work with the finest U.K. producers—is something I am very much looking forward to.”