Premier League Extends Sky, Amazon Prime, BT Deals

Premier League has secured three-year renewal agreements with Sky Sports, BT Sport and Amazon Prime Video in the U.K., extending their coverage of matches through 2025.

The Premier League received approval from the government to conclude the renewals without conducting its normal broadcast rights tender process this year via the Exclusion Order under the Competition Act of 1998. “In light of the damaging impact of the Covid-19 pandemic throughout the English football pyramid, the Premier League was able to demonstrate to Government exceptional and compelling reasons for the Exclusion Order,” the organization said.

The 2022-23 to 2024-25 renewal will be concluded at the same overall value as the current arrangements with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport.

Premier League has agreed to add £100 million to its previously committed £1.5 billion three-year commitment to league clubs.

Richard Masters, Premier League’s chief executive, said: “We are hugely appreciative of the Government agreeing in principle to allow this arrangement and for their continued support for the Premier League and the English game. Covid-19 has had a significant impact on football, and renewals with our U.K. broadcast partners will reduce uncertainty, generate stability and promote confidence within the football pyramid.

“We know that, once concluded, this will have a positive impact on the wider industry, jobs and tax revenues and will enable us to maintain and increase our existing solidarity and community financial commitments to the football pyramid for the next four years, even though we are yet to understand the full impact of the pandemic.”

Masters added, “It comes at an important time and will enable us to plan ahead with increased certainty against a more stable economic backdrop.”