Le Rendez-Vous Bi@rritz to Go Virtual

The 27th edition of Le Rendez-Vous Bi@rritz will take place as a digital event once again this year, held from September 6 to 8.

“Against a backdrop of a second year of the Covid crisis, sadly, buyers have once again told us that they will not be able to travel in September,” said Hervé Michel, chairman, and Sarah Hemar, executive director of TV France International. “As a result, the TV France Board of Directors has decided to hold the 27th edition of Le Rendez-Vous Bi@rritz as a digital event for the second year running.”

Hemar added: “Aiming to offer them the richest and most pleasant experience possible, we have started to work—once again with the agency PublicisLive—on how we can capitalize on our experience last year and at Le Rendez-Vous Docs, which was held online for the first time in March.”

TV France International, along with its French audiovisual distribution companies, will offer a program of video content as well as Super Highlights presenting emblematic new programs and project pitches in all genres, plus themed conferences.

In 2020, the Studio du Rendez-Vous Bi@rritz was installed on the roof of the Publicis Groupe building on the Champs Elysées. The studio is once again planning to set up in a prime spot in central Paris. This will be the “physical” location where TV France, its members and others invited for the event’s filming will meet.

Hemar and Michel added: “TV France members, partners and buyers turned out in force in 2020, and we are confident they will do so again this year. We now aim to create the best conditions to encourage even more interactions and exchange. And at the same time, we are enthusiastic and optimistic that we will be able to meet again in person in Biarritz in September 2022.”