Viaplay to Show UEFA Club Matches in Poland

Nordic Entertainment Group (NENT Group) has acquired the exclusive rights to UEFA Europa League and the new UEFA Conference League for Viaplay in Poland.

The agreement is for the beginning of the 2021-22 season until the end of the 2023-24 season. With the addition of this deal, NENT Group will now have the rights to the two European club competitions in seven markets—Sweden, Norway, Finland, Iceland, Estonia, Latvia, Lithuania and Poland.

The UEFA Europa League and UEFA Europa Conference League feature 282 games and 64 teams competing across group stages and knock-out phases, over a total of 15 match weeks. NENT Group had previously secured the exclusive rights to show German Bundesliga and Bundesliga 2 football in Poland in a four-year deal that runs until the 2024-25 season.

Anders Jensen, NENT Group President and CEO, said: “We have a clear ambition to make Viaplay the leading provider of Sports and Entertainment in Poland. We will build that position and our sports portfolio step by step. After having announced our exclusive partnership with Bundesliga, I am thrilled to now announce two European Club football tournaments with high local relevance for the Polish fans. We have been a partner to UEFA for many years and I am very much looking forward to extend that partnership to Poland as well.”

Guy-Laurent Epstein, UEFA marketing director, said: “UEFA is delighted to expand its long-standing partnership with NENT into the Polish market for the distribution of the UEFA Europa League and the newly created UEFA Europa Conference League. We look forward to continuing working closely together as NENT extends its wealth of broadcasting expertise and innovative coverage to a new market.”