NENT Group to Show FIFA World Cup 2022 African Qualifiers


Nordic Entertainment Group (NENT Group) has acquired the exclusive rights to show the African qualifiers for FIFA World Cup 2022 on its Viaplay streaming service across nine countries.

Starting summer 2021, viewers will be able to stream 130 live qualifying matches as 40 African teams compete for five spots at the international football tournament. NENT Group will show the FIFA World Cup 2022 African qualifiers live on Viaplay in Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania and Poland.

NENT Group has also recently secured the exclusive rights to UEFA Champions League and Bundesliga football, Formula 1 motorsport and NHL ice hockey in the Baltic countries, and to Bundesliga in Poland.

Anders Jensen, NENT Group president and CEO, said: “Our first-ever sports rights agreement covering nine Viaplay markets highlights our competitive advantage and willingness to invest. NENT Group’s production quality and fast-growing international reach give us an edge in securing the best content and will accelerate our progress towards becoming the European streaming champion. African football is among the world’s most exhilarating and skillful, and we look forward to offering fans even more live action from some of the best players in the game and many of the superstars of tomorrow.”