Molotov Launches France’s First Free AVOD Service

The French streaming platform Molotov is launching Mango, an ad-supported free platform offering movies, documentaries, TV shows and content for kids.

Molotov is rolling out the free alternative for its 13 million users, opening its platform to content providers looking to monetize their content through advertising, offering that content for free to the public. More than 1,000 programs are available on Mango at launch, including films (action, comedy, romance, fantasy, drama, youth films), historical and scientific documentaries, and cartoons, renewed weekly.

Agreements have already been signed with content providers such as Kabillion, Zylo, ACI, FIP, ZED, Ampersand, Sonar, ITV, Mediawan, Trade Media & Dynamic and Crome Films, with discussions underway with Sony Pictures, Endemol, Lionsgate and Wild Bunch.

JeanDavid Blanc, CEO and founder of Molotov, said: “It was logical for Molotov to introduce in France the AVOD model. Mango embodies Molotov’s philosophy and mission: offering programs accessible to all, both free and paid, with the best user experience, while providing publishers and content providers with a complementary and solid revenue model.”