Eccho Rights to Rep Ukrainian Comedy Sugar Daddy


Eccho Rights has signed a deal with Ukraine’s Studio Kvartal 95 for distribution rights to the hit comedy series Sugar Daddy.

The series tells the story of unlikely best friends Merkulov and Liza. He is a depressed old man, a former film star but now tired of life who decides to go on one last big night out to spend what money he has left, before ending it all. She is a gold digger who sees an old man dishing out drinks at the bar and thinks she has identified a new sugar daddy. The two begin living together as roommates, and each is able to help the other; he helps her to see the deeper meaning in life, and find true romance, while she brings her new friend up to speed on modern life and gives him hope where all was lost.

Sugar Daddy was the best performing scripted show in Ukraine during the past year on 1+1.

“Studio Kvartal has a reputation for creating comedies that really speak to audiences; the last time they had such a hit with the public, the lead character became the actual president of Ukraine,” said Nicola Söderlund, managing partner of Eccho Rights, referencing Servant of the People, a series in which an everyman becomes president. Shortly after the completion of the third season of the series, the creator and lead actor Volodymyr Zelenskyj was elected president, running on a manifesto not dissimilar to that of his fictional creation.