Paramount+ Grows Reach in Nordics


ViacomCBS Networks International has signed new distribution agreements in Sweden and Finland for the Paramount+ streaming service and strengthened existing partnerships across the Nordic markets.

In Finland, Paramount+ will launch on Sanoma’s Ruutu platform as a standalone subscription service, offering subscribers new and classic movies from the Paramount Pictures library, as well as series from Paramount Network, Comedy Central, MTV and Nickelodeon.

In Sweden, ViacomCBS Networks Nordics landed partnerships with Com Hem and Telenor, through which Paramount+ will become available as a standalone subscription product.

Raffaele Annecchino, president of ViacomCBS Networks Europe, Middle East, Africa and Asia, commented: “Paramount+ is a unique streaming service based on a partnership model with leading TV, mobile and broadband operators, who are experts in aggregating content and driving subscriptions. As a content powerhouse, we’ve generated long-term value for our operators in the Nordics and now, with an even broader range of content, we’re set to take these partnerships to new heights.”