NENT Group Lowers Viaplay Sports Package Prices

Nordic Entertainment Group (NENT Group) is temporarily reducing the prices of its sports packages on its Viaplay streaming service in all markets due to the effects of the spread of the coronavirus on the sports world.

Following the postponement of various Nordic and international sports events due to the pandemic, NENT Group has lowered the monthly price of the Viably D-to-C packages that include sports to the same price as the Viaplay TV and Movies package (SEK 109 in Sweden, DKK 99 in Denmark, NOK 119 in Norway, €9.99 in Finland). The prices will apply for existing customers and are effective immediately. It has not yet been decided how long the reduced prices will apply.

The major sports events or competitions that have been postponed or paused, and to which NENT Group holds the media rights, include the Premier League, UEFA Champions League, Superliga, NHL and Bundesliga.

Anders Jensen, NENT Group President and CEO, said: “We are facing an unprecedented situation with widespread postponements of many major sports leagues and events. We understand and respect the decisions made by sports event organizers around the world, who are rightly focused on safeguarding the health and wellbeing of athletes and fans. We are in close contact with the organizers to discuss how things will be handled moving forward. Our first priority is always to deliver world-class products to our customers, which is why we have taken the decision to make temporary adjustments to our sports package prices. We are working hard to add short term alternatives in sports and even more of the great original productions, series, movies and kids’ content that make Viaplay the Nordic region’s leading streaming service and home of great entertainment experiences. We are also determined to find ways of dealing with the consequences of this global crisis, and minimizing the impact on our business moving forward.”