TVEUROPE
ProSiebenSat.1 has founded SevenOne Entertainment Group, which will bundle ProSiebenSat.1 TV Deutschland with its stations, SevenOne Media and other entertainment divisions.
“We have long since ceased to be a mere TV company, but are consistently developing into a platform-agnostic entertainment house,” said Wolfgang Link, co-CEO of entertainment at ProSiebenSat.1 Media. “And we are succeeding in this by producing more of our own content, which we can offer and exploit on different platforms.”
Link continued: “We have worked hard to bring our channel brands, content and digital business and marketing together under one roof. With the new structure, we are ideally positioned to become THE entertainment house in the German-speaking world.”
The SevenOne Entertainment Group will focus even more strongly on the production of its own content and its rights. “We want to be the first address for talents in front of and behind the camera in the German-speaking world,” said Link. The group will also be targeting the content needs of the various platforms, as its own entertainment universe includes the station brands ProSieben, SAT.1, Kabel Eins and sixx. Another focus is growth market cross-platform intelligent advertising products (Total & Smart Reach).
The organizational restructuring will be followed by changes in the management board as of March 1. Henrik Pabst as chief content officer is responsible for all content issues, Thomas Wagner as chief sales officer manages the marketing division, and Nicole Agudo Berbel as chief distribution officer is responsible for the distribution and pay-TV divisions.
“Our aim is very clear: we want to redefine the future of entertainment. And that’s exactly what we are putting into practice,” Link said. “Our newly founded SevenOne Entertainment Group not only draws strength from the fact that we have bundled all of our content, digital and sales units under one roof. Furthermore, we increasingly think and work in networks, while focusing more than ever on our audiences and clients.”
