SF Anytime Expands to Baltic Territories

The Nordic VOD service SF Anytime is expanding to the Baltic markets via a pact with TV3 Group (formerly known as All Media Baltics).

SF Anytime will provide feature films from Disney, Warner Bros., Universal, Sony and Paramount to TV3 Group for Baltic consumers to rent or buy. The deal marks TV3’s entry into the TVOD market; it runs a range of free- and pay-TV channels and an SVOD service, Go3.

“The Baltic countries are interesting markets for us with enormous potential,” said Jens Håkansta, executive VP of digital services at SF Anytime. “We are very excited to enter into this partnership with TV3 Group, the biggest pan-Baltic media house with multiple linear and digital platforms across all three countries and who also have a deep understanding in how they will present and market their service towards the end-consumers.”