Reed MIDEM & Cannes Agree to New Five-Year Deal

A new agreement has been signed that confirms the long-standing working relationship between Reed MIDEM and Cannes and the presence of six major events in the French city for a period of at least five years.

The new partnership runs from January 1, 2020, to December 31, 2024.

David Lisnard, mayor of Cannes; Paul Zilk, chief executive of Reed MIDEM, organizer of the conferences and exhibitions; and Claire-Anne Reix and Didier Boidin, respectively the chair and managing director of the SEMEC, which runs the Palais des Festivals et des Congrès de Cannes, inked the new deal. The contract renewal strengthens the historic partnership between Cannes and Reed MIDEM, which have had close links for over 50 years. Reed MIDEM first held MIPTV in Cannes in 1965. The events generate an average of 170,000 overnight hotel stays and an economic return of €250 million ($279 million) per year for Cannes.

Lisnard said: “I am especially proud of this long-term partnership. This contract bears witness to the solid and lasting relationships formed between the City of Cannes and Reed MIDEM, and I salute Paul Zilk, a trusted business leader and valuable supporter of Cannes. The big winner is our town’s tourism sector, comprising a multitude of businesses, benefitting employment and commercial activity, as the six Reed MIDEM events generate 170,000 overnight hotel stays and an economic return of €250 million every year for the city.”

Zilk added: “Reed MIDEM has been organizing major international business events in Cannes since MIPTV in 1965. The city is transforming itself in a positive manner, thanks to public and private investment that continually develops its services and its international competitiveness. Cannes and Reed MIDEM are working hand in hand to offer exceptional services to our clients. It is a pleasure to renew our partnership for the next five years.”