Mediaset Ups ProSiebenSat.1 Stake

Mediaset has increased its stake in ProSiebenSat.1 Media to 15.1 percent as it confirms its “commitment to invest in the future of free-TV development in Europe.”

Mediaset España Comunicación secured a 5.5-percent stake of ProSiebenSat.1’s share capital, increasing Mediaset’s overall shareholding to 15.1 percent.

“Mediaset firmly believes in the future of the European media industry,” the company said. “The transaction marks another important step in creating an independent European TV, content and digital powerhouse, thereby improving Europe’s competitive position in the global marketplace. Scale is becoming a crucial strategic factor. Mediaset is convinced that there has to be a pan-European answer to increasing competition and technological challenges ahead.”

“A pan-European strategy will deliver scale to attract ad clients, boost investments in technology and increase content production,” the company said.