Red Arrow Studios International Bolsters Sales Team


Red Arrow Studios International has appointed Maria Arroyo to the position of senior sales executive for Italy and Iberia, effective immediately.

Based in Red Arrow’s London office, she reports to Tim Gerhartz, senior VP of global sales. Arroyo will also be responsible for sales in Turkey and Israel.

Arroyo joins from Spanish distributor Onza, where she held the position of international sales manager, handling sales across scripted, non-scripted and factual for EMEA and Canada. Prior to this, Arroyo worked at various companies, including Compañia De Inventarios Naturales, Vertice Sales and CIN TV.

Also joining the sales team this month is Victor Ukmar, who is based in Munich and takes the role of sales manager, supporting senior sales manager Shakira Hoffmann across the CEE and CIS territories. Ukmar joins from Red Arrow Studios International’s parent company ProSiebenSat.1, where he held the position of manager of competitive intelligence.

Red Arrow Studios International has a number of formats currently running in Italy and Spain, including Married at First Sight on Sky Italia and Antena 3 Spain, and four separate regional productions of My Restaurant Rocks, for Madrid, Valencia, Catalonia and the Basque region.

Gerhartz said: “We’re delighted to be welcoming Maria and Victor to the Red Arrow Studios International team. Maria brings a wealth of valuable sales experience and comprehensive market knowledge, which will prove invaluable as we continue to grow our business across Italy and the Iberia region.”