NENT Group Takes Rights to ISU Ice Skating

Nordic Entertainment Group (NENT Group) has acquired the exclusive Nordic media rights to the main International Skating Union (ISU) competitions for the next four seasons.

Nearly 400 hours of speed skating and figure skating from ISU events will be shown live every season through the 2022/2023 season on NENT Group’s Viaplay and Viafree streaming services. The events will also air on Viasat pay-TV channels in combination with exposure on NENT Group’s free-TV channels.

Through the deal, NENT Group will provide viewers in Sweden, Norway, Finland and Denmark exclusive live coverage of such ISU events as the ISU Speed Skating Championships, ISU World Cup Speed Skating, ISU Short Track Speed Skating Championships, ISU World Cup Short Track Speed Skating, ISU Figure Skating Championships, ISU Grand Prix of Figure Skating and ISU World Synchronised Skating Championships

Anders Jensen, NENT Group president and CEO, said: “This landmark agreement is yet another milestone for NENT Group as we continue to redefine the streaming and TV viewing experience for sports fans across the Nordic region. ISU skating attracts millions of viewers and is an ideal complement to our recently acquired winter sports rights. The planet’s fastest and most skilled skaters, at least three ISU competitions in the Nordic region, and NENT Group’s world-class commentary and production capabilities mean our viewers have even more to look forward to over the next four seasons.”

Bruno Marty, senior VP of winter sports at Infront, the brokers of the agreement, added: “This marks one of our first deals in our new partnership with ISU. We are proud to have brought NENT Group on board, who with their intensifying commitment to winter sports and diversity of platforms and outlets will surely help us further elevate interest in these thrilling sports. The distribution on NENT Group’s streaming platforms and substantial exposure on free-TV will enable access to a large, passionate and growing audience across the Nordic region.”