Virgin Media, Sky Renew Deal


Sky channels, including Sky Cinema and Sky Sports, will continue to be available on Virgin Media platforms following the signing of a new multiyear partnership between the companies.

The expanded deal will see new Ultra HD linear and additional VOD content from Sky coming to Virgin Media customers next year. The agreement also covers channels from sister company NBCUniversal, including Universal, E! and Syfy. Plus, Virgin Media customers will be able to watch Sky Cinema through the Virgin TV Go app for the first time.

Lutz Schüler, CEO of Virgin Media, said, “This expanded partnership with Sky really shows that, despite vigorous competition between us, we can join together to put viewers first. Our customers can keep enjoying a vast collection of TV shows, films and live sport but now with greater flexibility and enhanced viewing quality. With our unrivaled ultrafast broadband paired with unlimited mobile connectivity and a lineup of fantastic programming, we give our customers everything they need to experience incredible entertainment in a way that suits them.”

Stephen van Rooyen, CEO for the U.K. and Ireland at Sky, added, “Thanks to this extended partnership, millions more people will now have access to hundreds of Sky boxsets and our incredible UHD content, as well as all the great Sky content they had before, from top Premier League fixtures to BAFTA-winning Sky originals. This partnership shows what can be achieved when you put the customer first and is a great example of industry collaboration.”