Rakuten TV Plots Pan-European Expansion


The Rakuten TV VOD platform is planning to expand to more than 40 countries this year.

The pan-European expansion plans include partnerships with Samsung Electronics, LG, Philips and Hisense to introduce a remote control button on their smart TV units this summer directly linking to the Rakuten TV streaming service.

With this move, Rakuten TV will simultaneously increase its presence in Europe, reaching more than 30 million households and tripling its distribution from 12 to 40 countries in 2019 and more to come in 2020.

“This is a major step that our company is undertaking within a plan of expansion which aims at making Rakuten TV the first choice of entertainment for Smart TV owners,” said Jacinto Roca, CEO and founder of Rakuten TV. “Having a remote control button directly connecting to the platform aims at empowering users to access the best movies in the best quality just with one click, dramatically increasing our number of users. The collaboration with Premium partners Samsung Electronics, LG, Philips and Hisense is a seal of quality in offering the best service to our users around Europe.”

Roca continued: “This is proof of our commitment with providing an always better experience to cinema lovers. With this move, Rakuten TV will triple its presence on a continental level, strengthening its commitment to deliver the best cinematic experience at home.”