NENT Group & YouSee in Premier League Pact

Nordic Entertainment Group (NENT Group) and YouSee have teamed up to offer exclusive TV coverage of live Premier League football in Denmark from the 2019-20 season, which kicks off in August.

NENT Group’s TV3+ and TV3 MAX channels and YouSee’s Xee channel will each broadcast 116 live Premier League matches every season until 2022. Each of these 232 matches will also be shown live on NENT Group’s Viaplay streaming service.

YouSee’s agreement with NENT Group covers production, commentary and studio analysis for Xee’s Premier League coverage. Xee was launched on January 20 by Danish TV, telephony and broadband provider YouSee, which is part of TDC Group.

Kim Poder, NENT Group’s chief commercial officer and CEO of NENT Group Denmark, said: “This agreement ensures that the massively popular Premier League will be broadly available to Danish viewers via NENT Group’s streaming services and TV channels along with YouSee’s new Xee channel. The action will be presented by the familiar faces of TV3’s expert sports team, and we are once again demonstrating NENT Group’s ability to establish innovative partnerships with our outstanding content portfolio.”