BLE Staying at ExCeL London Through 2024


Brand Licensing Europe (BLE) has confirmed that its annual event will remain at ExCeL London until at least 2024 and unveiled the dates for the next five years.

For 2020, BLE will run from October 6 to 8. The event will take place from September 28 to 30 in 2021, September 20 to 22 in 2022, October 3 to 5 in 2023 and September 24 to 26 in 2024. This year, which marks BLE’s 21st anniversary, the event is being held October 1 to 3 at ExCeL London.

Having grown exponentially since its launch, BLE now brings together more than 7,800 licensing professionals from around the world to do business with more than 260 brand owners from the industry. For 2019, BLE is set to highlight such licensing categories as animation, gaming and esports, heritage and interiors and publishing through activations, pavilions and conference content.

Anna Knight, BLE event director, said: “It’s a great feeling to lock down the dates for BLE right up until 2024, and we wanted to share this news with the industry as soon as possible so they can also plan ahead.”