Eleven Sports Scores La Liga Rights for U.K., Ireland

Eleven Sports has secured live and exclusive rights to La Liga in the U.K. and Ireland for three years.

The partnership will begin from the start of the 2018-19 season and will run for three years until the end of the 2020-21 season. Eleven takes over rights from Sky Sports, which has been carrying La Liga coverage for more than 20 years.

Eleven also holds La Liga rights in Belgium and Poland.

“We are proud to build on our existing relationship with La Liga, this time in the U.K., one of the most passionate football countries in the world where Spanish football has significant appeal,” said Marc Watson, executive chairman and group CEO of Eleven Sports. “This is an incredibly exciting time for our young and dynamic company and we will announce soon how we will introduce innovative ways for dedicated fans to watch and engage in the live action. The way people, especially young people, watch live sport is changing and we always try to reflect that in the ways we make our product available. We are excited about the opportunities we have to do this in the U.K. and Ireland.”

“Eleven Sports are an excellent partner for us in various markets across Europe and we are delighted to have the opportunity to work with them in the U.K. and Ireland—important markets for us in which La Liga is very popular,” said Javier Tebas, president of La Liga. “We have worked very hard to promote the excellence of La Liga in the U.K. and Ireland and we are confident that Eleven Sports will help us to grow and innovate our brand in the market for years to come.”