MTG Sets Nordic Entertainment Group Leadership Team


As MTG prepares to split into two companies, the leadership team has been put in place for the Nordic Entertainment Group, which will report to President and CEO Anders Jensen.

Nordic Entertainment Group will comprise MTG’s current Nordic Entertainment and MTG Studios business segments, as well as Splay Networks. This includes the Viasat pay-TV operations, the Viaplay and Viafree streaming services, MTG’s free-TV channels and radio stations, 30 production companies and Splay’s social video and influencer networks.

As of July 1, the team will feature Kim Poder as executive VP, group CCO and CEO for Denmark. Poder will be responsible for driving Nordic Entertainment Group’s commercial strategy and execution.

Matthew Hooper becomes executive VP, group head of corporate affairs (including responsibility for investor relations) and CEO for the U.K. As CEO U.K. with immediate effect, Hooper will be responsible for the management of MTG’s and subsequently Nordic Entertainment Group’s U.K.-based operations.

Gabriel Catrina will be executive VP, group chief strategy officer and head of M&A.

Jakob Mejlhede has been named executive VP, group head of content. He is currently MTG’s executive VP and head of programming and content development.

Morten Aass, currently CEO of MTG Norway, becomes senior VP and CEO for Norway.

Currently CEO of Viasat Finland, Mathias Norrback will be senior VP and CEO for Finland.

Morten Mogensen will continue in his current role of CEO of nice entertainment group.

Alexander Bastin becomes senior VP, head of Viaplay and Viafree. Bastin is currently MTG’s senior VP and head of Viaplay and Viafree.

Susan Gustafsson will be senior VP, group general counsel.

Kaj af Kleen will be serving as senior VP, group chief technology and product officer, responsible for driving the group’s efforts in product, design, data and technology across all platforms.

Kim Mikkelsen takes on the post of senior VP, group head of sport.

Peter Nørrelund, currently MTG’s executive VP and CEO of MTG Sport, will be an advisor to the president and CEO of Nordic Entertainment Group, focusing on the company’s sports rights portfolio. Nørrelund will also continue as MTG’s executive VP after the company split.

Jennie Jacobs will be senior VP, group and U.K. head of human resources.

As previously announced, Filippa Wallestam has been appointed MTG’s senior VP and CEO of Sweden and the future senior VP and CEO of Nordic Entertainment Group Sweden.

The recruitment of the CFO for Nordic Entertainment Group, as well as for certain leadership positions for the remaining MTG, is ongoing.

Jensen, currently MTG’s executive VP and CEO of Nordic Entertainment and future president and CEO of Nordic Entertainment Group, commented: “These talented and committed leaders have the skills, experience and attitude required to realize our high ambitions for Nordic Entertainment Group. We are ensuring continuity in our country organizations and central functions while driving even clearer commercial alignment across the business with the new group chief commercial officer role. This group is a one of its kind in the media space and we are setting the organization right in order to be able to deliver the most engaging experiences for all of our stakeholders.”